More Than Apparel. A Promise to Protect.
At Abbonzzo, we believe that what you wear should represent more than your style. It should reflect your values.
Our gorilla is not just a logo—it is the heart of our brand.
For as long as I can remember, I have been deeply inspired by gorillas. Their quiet strength, unwavering loyalty to their families, remarkable intelligence, and resilience in the face of adversity are qualities I have always admired. Yet despite their incredible nature, these gentle giants remain among the world’s most endangered species.
Every year, gorilla populations continue to face devastating threats from habitat destruction, illegal poaching, disease, and the ongoing loss of the forests they call home. Without continued conservation efforts, future generations may know these magnificent animals only through photographs and history books.
When I founded Abbonzzo, I knew I wanted to build more than an apparel brand. I wanted to build a business with purpose—a brand that could create meaningful impact beyond fashion.
That is why every Abbonzzo apparel purchase contributes directly to gorilla conservation.
A percentage of every sale is dedicated to supporting organisations working tirelessly to protect endangered gorillas, preserve their natural habitats, combat poaching, and help ensure these extraordinary animals continue to thrive in the wild.
Every garment you wear becomes part of something much bigger.
It becomes a symbol of protection.
A symbol of strength.
A symbol of hope.
When you choose Abbonzzo, you are not simply buying clothing—you are joining a community of people who believe business can be a force for good. Together, we can help safeguard one of Earth’s most intelligent and iconic species while creating a legacy that extends far beyond fashion.
This is our promise.
To create apparel with purpose.
To build a brand that gives back.
To leave the world better than we found it.
Thank you for becoming part of the Abbonzzo story.
Together, we are stronger.
Together, we protect.
“Our commitment to protecting endangered gorillas.”
— Shavira Butler
Founder, Abbonzzo
